Velveeta Cheesescape Speakeasy

GOLD STUDENT ADDY WINNER!

Our goal was to make Velveeta appeal to Gen Z and associate the Velveeta brand with pleasure. We came up with the idea to make a Velveeta Speakeasy and Speed Dating limited time Pop Up experience. We thought collaborating with CUT would be an excellent way to promote Velveeta’s speed dating speakeasy, due to the high popularity of their youtube channel and speed dating videos.