The main goal of this project was to learn how to make a full blown campaign including an instagram ad, print ad, post card to raise awareness, storefront pop up shop, and a billboard about the Fair Wear Foundation.

I also made my own version of the website to make it feel more fresh/modern stylistically and played off of what the Fair Wear Foundation stands for as a non-profit organization.

The Pop Up Shop was my favorite thing to make because the Fair Wear Foundation is meant to raise awareness about the rights of garment workers worldwide. I wanted the outside of the Pop Up to feel like a regular high end store, but when you walk inside you’re immersed in the scene of a sweatshop with information about the cause and imagery that supports the movement.